SFI ‘What If?’


The Project Twins


Johnny Brennan


Stephen Ledwidge, Jordan Huysmans

Completed while working at Zero-G

Science Foundation Ireland are the national funding body for applied and basic research in the areas of Science, Technology, Engineering and Mathematics (STEM). As part of their mandate to engage the public in the STEM subjects and scientific research, Science Foundation Ireland commissioned Zero-G to develop a communications campaign in the run up to Science Week.

The campaign centred around a series of What if? questions which tapped into the curiosity and desire to understand inherent in all scientific research and discovery. The questions (and responses) were designed to highlight recent research discoveries by Irish scientists and formed part of SFI’s Agenda 2020 strategy to position Ireland as a leader in the field of scientific research and discovery. The campaign was rolled out across a range of outdoor and digital applications.